The Agroecology and the media: (in) visibility, actors and frameworks

Abstract

The agroecological knowledge has been delineated through debates between distinct scientific
and social fields, each of which gives justification and legitimacy to the meanings. Agroecology
has been delineated as a science, practice and social movement that proposes new paradigms
to think and act on the earth. Its epistemological base is based on the Complex Thought and
the Ecological Economy. The disputes related to the occupation of the agricultural territory occur
in several arenas. The focus here is the discursive contention observed in the media, which
are based on socio-environmental discourses based predominantly on economic rationalism.
The analysis of the media representation of Agroecology has revealed that alongside the relative
invisibility of themes still considered as alternatives, the reassertion of a worldview that
subordinates nature and people to economicist patterns and interests prevails.