Different consumer markets for organic vegetables in Teresina-PI

Abstract

The present study aims to characterize and identify the motivations of consumer markets for
agroecological / organic vegetables in Teresina-PI. The collection of data was carried out
through a direct and structured descriptive research, applied in the capital of Piauí, Teresina,
from June to September, 2016. We looked for different consumer markets that were at a specialized
store (LE); At the family agriculture fair (FL), and at supermarkets (SU). Supermarkets
are the retailer that most attract consumers of organic vegetables, regardless of socioeconomic
profile. For all consumers in the markets studied, organic vegetables represent health, are
products recognized by the seal, although considered as high prices are acquired by all social
classes studied.