Signal production in the context of agroecological practice: a case study of organic production at the Agroindustrial Cooperative Oito de Junho (Coperjunho)

Abstract

In the context of organic production in the agroecological practice, there are several different
manifestations, such as those adopted by a group of families based on the National Agrarian
Reform Program, at the Agroindustrial Cooperative Oito de Junho (Coperjunho), in Laranjeiras
do Sul, Paraná State. The Social Communication, especially Semiotics, as a field for the
study of signs, brings together the conditions for the analysis of the organization of organic
agroecological production and the ways of expressing the sign of the farmers. It was sought
to identify, through field research, the context of organic production in agroecological practice
in Coperjunho. More sustainable communication and agriculture are part of the complexity of
Agroecology. From the moment the settler identifies with agroecological production, he becomes
aware of belonging to something that gives meaning to life as a peasant. To demonstrate
this sense, it does so by means of specific signs, as a form of symbolic distinction.