Economic strategies for the commercialization of agricultural products: the case of the Regional Fair of Solidarity Economy and Agroecology

Authors

  • OLIVEIRA, Edson Novak de Universidade Federal da Fronteira Sul (UFFS)
  • VAZ, Jakeline Martins Universidade Federal da Fronteira Sul (UFFS)
  • EBERHARDT, Patrícia Luiza Universidade Federal da Fronteira Sul (UFFS)
  • SILVA, Marcos Paulo Bertolini Universidade Federal da Fronteira Sul (UFFS)
  • SANTOS, Cristina Sturmer dos Universidade Federal da Fronteira Sul (UFFS)
  • XAVIER, Leonardo Pereira Centro de Desenvolvimento Sustentável e Capacitação em Agroecologia (Ceagro)

Keywords:

processed products, family production, direct sales

Abstract

Commercialization involves complex and continuous processes, leading to the manifestation
of strategies for permanence in the market. From this perspective, the objective of this study is
to analyze the marketing strategies of agricultural products at the IV Regional Fair of Solidarity
Economy and Agroecology (FESA), in the municipality of Laranjeiras do Sul, in 2016. The study
justifies the need for studies For the theoretical debate on the strategies of commercialization
of organic products, for expansion of alternative markets and development of agroecology
as well as the systematization of the strategies used. Descriptive research was conducted
through a field study. Data were collected during IV FESA. The products were separated into
categories, finally analyzed with a focus on marketing strategies. It was concluded that there
was greater commercialization of processed products, reinforcing their importance in income
generation for small farmers.

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Published

2018-08-22

Issue

Vol. 13 No. 1 (2018): Anais do VI Congresso Latino-americano de Agroecologia; X Congresso Brasileiro de Agroecologia; V Seminário de Agroecologia do Distrito Federal e Entorno; 12 a 15 de setembro de 2017, Brasília/DF

Section

CBA - Estratégias Econômicas em Diálogo com a Agroecologia