Marketing of sociobiodiversity products: alternative and resistance strategies of agroextractivist producers from the Cerrado Biome

Abstract

The agroextractivist activity in the Cerrado Biome and the use of products derived from its
great biodiversity, when carried out in a sustainable way, can contribute to the quality of life of
the population and its conservation. However, despite the Cerrado products being associated
to knowledge and culture of their peoples, there are still many obstacles in their marketing.
This research aimed to analyze the marketing of the agroextractivist products of the Cerrado,
in order to understand how the organization of these markets in the central region of Brazil has
occurred. For that, a qualitative research was conducted, through semi-structured interviews,
participant and systematic observations in seven localities, five in Goiás, one in Minas Gerais
and one in the Brazilian Federal District. It was found that agro-extractive products today, in
central Brazil, already reach a great diversity of market types and marketing channels and this
variety of channels covers both singular and traditional markets. It is concluded that the products
of the socio-biodiversity of the Cerrado are able to reach wide marketing channels, both
in traditional markets and in alternative channels and differentiated markets, which seeks to
highlight the social and environmental values of these products.