Central association of organic farmers to promote the marketing of organic products from family agriculture in Marechal Cândido Rondon - PR.
Keywords:
Strategies, organic agriculture, salesAbstract
The visit was held in October 2016 by the students of the sustainable rural development master’s
degree, in the Central Association of Ecological Rural Producers (ACEMPRE), located
in the municipality of Marechal Cândido Rondon. The experience reported by the responsible
agronomist to the academics was of great importance for the formation of the knowledge in
relation to the economic strategies and promotion to the commercialization of the organic
products in the region. In addition to providing a positive view of how to use such marketing
strategies within the Association and how important it has been to the associations’ motivation
practices towards farmers, not only in the production of organic products, besides being an
intermediary in the process of disposing of the products