Inputs from the Commercialization of Agroecological Products in the Municipality of Garrafão do Norte/PA

Abstract

The agro-ecological fairs are part of the solidarity economy actions in the region, with the purpose of offering urban dwellers healthy products, "in natura", promoting social transformation through fair trade and conscious consumption. Aiming at this, it aims to analyze the obstacles of the agroecological fair of Garrafão do Norte, with emphasis on commercialization. The research was carried out in the city of Garrafão do Norte - PA, through an on - site visit to the agroecological fair that takes place on Saturdays. A semi-structured questionnaire, with open and closed questions, was applied to six randomly chosen family farmers participating in the fair. The majority of the producers work in the fair for approximately 1 year and did not have the financial incentive nor technical assistance for implantation and monitoring of the activities. The variability of products available at the fair makes it possible to attend larger quantities of niche market, valuing production. In addition, this activity enables direct contact between farmers, who exchange experiences and knowledge, and also between them and the consumer, who feels more secure in knowing the origin and form of production of their product. The fair, as well as marketing space, acts as a link between knowledge and experience among those involved, making the producers realize the importance of producing quality and not just quantity.