Consumo Responsável e Economia Solidária como Estratégia de Comercialização para Agricultura Familiar

Abstract

This work presents a brief bibliographical review, with the objective of exemplifying alternative experiences of commercialization of agroecological products in the ambit of solidary economy and responsible consumption, focused on family agriculture. From a sample survey in the literature, we selected works related to experiences in the State of São Paulo, aiming a characterization of these experiences and thus identify the positive aspects and main challenges intrinsic to these marketing modalities. Positive initiatives have been found in the literature, which demonstrate the participation of family farmers in a conscious effort to build a new economic model in which production, logistics and food security processes are discussed. Despite the challenges related to self-managed or centralized organization, the initiatives have a relevant participation in the commercialization. Regardless of the challenges involved, concrete marketing experiences based on the solidarity economy show evidence of being more advantageous to both farmers and consumers involved, as well as to the environment and its processes.