Perception of the Traders on the New Agroecological Fairs of Greater Vitória-ES

Abstract

Agroecological products have been increasingly accepted in the consumer market, thereby
intensifying the promotion of agroecological fairs by public initiatives aimed at increasing the
direct marketing of organic products from family agriculture. These new agro-ecological fairs
innovate in the localization, being realized in shopping centers of the great Vitória-ES. Therefore,
the objective of this article is to evaluate the perception of the fair on the new agro-ecological
fairs of Greater Vitória. In order to carry out this work, individualized questionnaires
addressed to the fair were made. The results showed that in general the fair is satisfied with the
current situation of the fair, but there are many challenges to be faced, especially with regard
to disclosure.