Short marketing circuits: a strategy for the dissemination of agroecological production in the municipality of Sete Lagoas - MG

Abstract

The crisis of the dominant agro-alimentary model opens space for the discussion of new propositions
that aim to transpose the conventional models of commercialization. The short circuits
constitute a dynamic that is based on the establishment of more direct relations between farmers
and consumers. In this sense, in order to contribute to the short circuits in the community
gardens of Sete Lagoas, the objective of this article was to analyze the process of implementation
of vegetable product fairs in the residential condominiums of Sete Lagoas. The results
of the project pointed to the increase in producers’ incomes, as well as closer ties of solidarity
through direct marketing between producers and consumers, despite the challenges related to
seasonality of products and expansion for other producers in the city.