Ações de consciência alimentar na mídia digital: construção do portal digital para a fortalecimento da agricultura familiar e da agroecologia na Baixada Fluminense e Centro Sul do Estado do Rio de Janeiro

Abstract

The University Extension Program entitled "Strengthening family agriculture at the Federal Rural University of Rio de Janeiro: building markets and technical assistance for sustainable local development" (Case No. 23083.003461 / 2015) is part of a policy to promote security and sovereignty to feed. Regarding "Awareness" the objective here proposed is the promotion of education for consumption of the academic community of UFRRJ, in addition to other agents involved through the configuration of the Site <http://institucional.ufrrj.br/agroecologia/> which is a space of dissemination of the activities of the Extension project presenting a new discussion environment making the process of Teaching and Learning real in this environment. The construction of the Portal will take place through the editing platform "WordPress" that allows the editing, insertion of texts, links, videos and images. The methodology of the work will be based on the tool "Google Analytics". It is expected that more space for dissemination of the project and greater visibility of the other 4 axes that guide the project in order to ensure that everyone who can access the site can have greater ease of approach with organic products and education for consumption

Keywords: Commercialization Channels; Agroecological Consumption; Web analytics.