Comparative study of marketing strategies for organic products from the perspective of food supply

Abstract

The purpose of the study was to analyze, from the point of view of food supply, the operation
of two organic products commercialization channels, the Laranjeiras do Sul Ecological
Fair and a Curitiba Public Organic Fair. In order to analyze a diversity, a regularity and a
price of the two marketing channels. The main results regarding diversity were: the Laranjeiras
do Sul Ecological Fair, presented a diversity of 73 items and Curitiba’s Organic Fair
126. The prices of organic products at the organic fair in Curitiba presented an average of
48%, while at the ecological fair Of Laranjeiras do Sul organic products have proved to be
32% cheaper than conventional ones. Thus, it was concluded that both marketing channels
serve the perspective of supply, from the perspective of food and nutritional security.