Consumers’ characterization and satisfaction towards the Familiar Agriculture Market in São Lourenço do Sul-RS

Abstract

The aim of this study was to characterize consumers’ satisfaction towards the Familiar Agriculture
Market in São Lourenço do Sul-RS. Sixty questionnaires were applied to consumers. The
research was conducted between October 2015 and January 2016. Thirty one consumers are
college graduates or students. Our results showed that college and post-graduatedconsumers
spent more (p=0,048) in the market. There was no relation between spending and type of work
(public, private, independent) (p=0,778). Spending was positively influenced by financial income
and family size, although it was negatively related with shopping frequency. Gender and
age were not related with consumers’ spending (R2=0,309; F5=6,281; p<0,001). Consumers
are satisfied with the market.