Pathways to the commercialization of agroecologicalbased products in the munipality of Tupã – SP

Abstract

Agroecological-based production has different costs and challenges for producers. In this sense,
the forms of commercialization also require differentiated paths. The present work analyzes
the means found by the agroecological producers of the municipality of Tupã to commercialize
their products and cover the costs in addition to maintaining the family income. The methodology
to achieve this objective is based on the search for bibliographical references and semi-
-structured interviews. I demonstrate that there are new means of sales channels that benefit
the agroecological producer and how much it is necessary to align marketing with consumer
education on agroecology.