Agroecology and marketing strategies: possibilities of the use of the marketing tool

Abstract

This article aims to present the marketing and consumer behavior approaches as a tool that
can contribute to the commercialization of agroecological products and the economic sustainability
of the producers of the organizations, while modifying the behavior of the consumers
with regard to the Support to agroecology. The methodology used was the literature review. It
was observed in the literature that the study of marketing strategies and consumer behavior in
agroecology and the use of market segmentation has, on the one hand, the potential to identify
the real perceptions of consumers in relation to agroecological markets And thus define which
strategies are most appropriate to meet the needs and desires of consumers and, on the other
hand, identify the goals of organizations regarding social and environmental changes, as well
as stimulate the sale of products ensuring the viability Financial management.