Perception of the consumers of the virtual network SISCOS

Authors

  • ARGUELHO, Juliana Sobreira juju.arguelho@hotmail.com
  • PAULA, Rafael Pereira de Universidade Federal de São Carlos
  • SILVA, Jeferson Sampaio da Instituto Ouro Verde
  • SORATO, Adriana Costa Matheus Universidade do Estado de Mato Grosso
  • WEIHS, Marla Universidade do Estado de Mato Grosso

Keywords:

Food safety, Agroecology, Sustainable development, Family farming, Environmental health

Abstract

Our objective was to evaluate the perception of consumers of the virtual network SISCOS,
through two questions: what leads consumers to choose this type of commerce and what to
do to value the products offered and increase the number of consumers. We interviewed 16
consumers, using the Google Forms in the preparation of the questionnaires. We used the
Survey method and the R software to perform the Chi-Square test. Of the interviewees, 75%
are female, between the ages of 21 to 45 years, 37.5% have been single, but all live with them.
No income range is prevalent and all have higher education, complete (37.50%) or incomplete
(62.50%). SISCOS differs from the conventional market by presenting quality products
(40.91%) and affordable prices (36.36%). In this way, SISCOS stands out as an excellent option
in healthy food, besides allowing the connection between Agroecology, food safety and the
environment.

Published

2018-08-13