Producer empowerment in organic and conventional vegetables in outdoor commercialization in the municipalities of Campinas (SP) and São Paulo (Capital), Brazil

Abstract

In the public debate the claim is that the prices of organic vegetables are always higher than
those of conventional vegetables, so the objective of this research was to undo this fallacy
in relation to the prices of organic products and to evaluate the producer’s empowerment.
This work was carried out through the review of literature and qualitative research in outdoor
market. The conclusion is that this assertion cannot be generalized since the prices of sixteen
percent of types of organic vegetables in Campinas and twenty-five percent of types of
organic vegetables in São Paulo were lower than the prices of conventional vegetables. The
empowerment of the organic farmer in pricing occurs as his share of the price establishment
increases. This is notorious in outdoor markets, characterized by the direct relationship with
the consumer, which enables the social valorization of the product, the guarantee of sale and
autonomy for the producer.