Perception of consumers of agroecological products from a short circuit market based on baskets delivery

Abstract

Nowadays the consumer is increasingly worried and reflected on the food. There is an increase
in the search for healthy foods, sustainable and locally produced. This work deals with the
sale of organic food via basket delivery and the perceptions of your consumers of this short circuit
market. For this purpose, qualitative interviews were carried out with a family that produces
organic products, a group of consumers of its products and an extensionist who accompanies
the process, taking into account a characterization of the organic production of the family and
constituents of the process of consumption through baskets. In this process the consumer who
does not find time to go to the fairs, receives the products at home. It creates a bond of trust
in the relationship between consumer and family producer and greater space for dialogues.